Addressing Misinformation, Lassa Fever Vaccine Hesitancy, and Cultural Barriers: A Culturally Tailored Communication Approach in Izza Community, Ebonyi State, Nigeria
Ngozi Felicia Okeke* and Laban Onisimus
ABSTRACT
Lassa fever remains a major public health challenge in West Africa, particularly Nigeria, where recurring outbreaks are exacerbated by misinformation, cultural barriers, and vaccine hesitancy. This study explored the effectiveness of culturally tailored communication strategies and the engagement of traditional and religious leaders in promoting vaccine acceptance in the Izza community of Ebonyi State, Nigeria. A mixed-methods design was employed, combining quantitative surveys with qualitative interviews involving 500 community members, 20 traditional leaders, and 15 religious leaders. Findings revealed that 72% of respondents lacked accurate knowledge about Lassa fever, while 60% subscribed to myths about vaccine safety and efficacy. ndorsements from community leaders increased vaccine willingness by 55%, and localized communication strategies substantially improved awareness and acceptance. The study demonstrates that culturally anchored, trust-based communication is vital for overcoming vaccine hesitancy. Recommendations include comprehensive training for leaders, use of community-driven media, and integration of traditional knowledge into health messaging. These insights are relevant for designing effective public health interventions in Nigeria and globally.
